As I Cee It

four book challenge: onward by howard schultz.

Posted on: June 17, 2013

For the past several years, I have not only set a reading goal for myself, but a challenge as well. The bulk of my reading is romance novels (that’s what I like). But the yearly challenge ensures that I read other types of books as well. Each year, I choose a book in one of the following categories: popular (in the past 2 years), non-fiction, sports, classic.


In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership
lessons behind the global coffee company’s comeback.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

I don’t usually read business books, but this one piqued my interest when it was released. I like Starbucks, why not read a book about it, right? I got it last year on clearance and a book like this generally stays on my shelf for a minimum of a year before I make my way to it. But I plucked this one out early.

For those who may be curious, the book doesn’t focus too much on the early history of Starbucks. Instead, the focus of Onward is during the time when the company wasn’t doing so well, when they were hitting lows in their stock prices. Specifically, the ceo (they don’t capitalize titles at Starbucks…) writes about ho they got there and how they got out of their troubles to become the Starbucks we know and love again. Honestly, this book got to be a bit much at times. I don’t genuinely believe all the things Schultz shares about the employees and how much they truly mean to the top brass at the company. This could be due to my slightly cynical nature. If you’ve worked at Starbucks and tell me this is true, then so be it. I mostly thought he was talking the good talk and, if nothing else, the book was a nice PR move. It almost made me want to work there… until I remembered that food/beverage service isn’t my thing.

Some sections took me some time to get through, others had my eyes crossing, and the name dropping was unnecessary. But there were good parts. I was truly interested in what they did to turn things around, because I remember when they were closing a bunch of stores (including the one closest to me). Am I mad about the time I spent reading it? No. If I could go back in time, knowing what I know about it, would I tell Past Cee to read it anyway? Ehhhh, probably not. I’d probably tell her to reach for something more fun. Like the Heroes of Olympus book I’ve had sitting on the shelf since Christmas.

Read if you like: Business, corporate culture, name dropping, coffee beans.

The Circle Maker was last year’s non-fiction pick.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Categories

instagram.

Hardly in the Ville, but always reppin. #vacation #beach #gatornation #gogators #Summer18
The last member of the trio that keeps me sane is @toni_with_a_t. As much as I hated the grad school that shall not be named, I can always look back on our friendship as the highlight of that time. Thanks for always being down for whatever ridiculous idea either of us can come up with and for being an incredibly encouraging friend. I am inspired and motivated by your faith, I can only hope to emulate your ability to accept feedback, and I am endlessly amused by the semi-secret hoodrat ratchet chick that lives inside of you. #NationalBestFriendDay
Next! This is my Eebs. She moved all the way to Baltimore so we could hang out. Fine, ok, that was a lie. But! She's still a great friend. @eebs101, I am in awe of your dedication to serving others, I am impressed by your 17 job grind, and I admire your optimism. Thank you for keeping me from going off on people and for helping to expand my thoughts and for accepting the times when I just want to be stubborn and sit in my feelings before I even consider really addressing them. And thanks for being there when I'm ready to do so. To next year's island vacation! (Which will happen cause we need it.) #nationalbestfriendday
It's #NationalBestFriendDay so let me do my shoutouts to the trio. First up is @Jennifre, whose years of service I won't mention cause that'll age us both. Thank you, thank you, thank you for being a fantastic friend over the years. We've both grown as people and in a way that keeps us bonded rather than pulling us apart. I value your honesty, I applaud your creativity, and I appreciate all of our conversations. May the Broadway shows keep a'comin, may we return to Whine & Wines, and may we always remember that we are here to support each other. This one is for you - FOR YOOOOUU! (That's my Principal Frye sketch voice, btw.)
Advertisements
%d bloggers like this: